Five reasons why I love this 7-minute video about a Wasabi farmer.

  • Reason One: a thought process about generations, not just the immediate.
  • Reason Two: the beauty of patience in a world that often demands speed.
  • Reason Three: the richness that comes from the pursuit of a craft.
  • Reason Four: a desire to find out more. For example, I didn’t know that 99% of the wasabi consumed in the world is not actually wasabi — it’s horseradish + green food colouring. Real wasabi is difficult to grow.
  • Reason Five: authenticity.
Andy Smithyman