The valuing of time.
Caravans make me shudder, but love how the valuing of 'time' opens up a world of creativity.
Well, we believe that the real measure of modern success is nothing to do with your bank balance or the size of your house, but instead, the amount of free time you have at your disposal. We think disposable time, as a resource to strive for and spend, counts for much more than disposable income.
You see, time is much more valuable than anything else, be it natural resources such as gold or diamonds, or a man-made commodity such as money. Time is the currency of life itself.