In 1967, The Beetles presented to the world a fictional character called Billy Shears. This drummer with limited vocal range stood up to the microphone and humbly declared that he got by ‘With a Little Help from My Friends’.
It was a simple tune with obvious shortcomings but surprisingly became a fan favourite. Shears and his shaky voice defied the odds stacked towards slick perfection, singing a different tune into the airwaves - Vulnerability. We need each other.
And now this is my moment to step up to that same microphone and say that “I need your help.”
How can we review books differently? ...How could my book be reviewed differently?
Since the launch of Paradox, I’ve kept away from asking for reviews. There’s a reason for that. The review game is just that — a game. The typical approach is to encourage snappy comments before and during the launch. These will then get funnelled through a well-known online store. If the author does their job right, it will present a robust and successful image for their product. Foster enough 5 Star reviews early on and it should encourage others to follow suit. Finally, the strategic code hidden within the purchase link should help that ranking system kick in.
This game has a few apparent champions. Occasionally a wobbly voice defies the odds. But it’s hard.
Every part of the Paradox Hardback, from design, production and promotion, is my attempt at trying to do something different within the publishing world. The same goes for reviews. Over the last few months, the conversations I’ve had about the book, and the emails received, have been rich. Special. Which strengthens my resolve that I want to engage with reviews where honesty, authenticity and conversation take place. Away from the game of manipulation.
Except I don’t know how.
And that’s why I need a little help from my friends.
Can we review Paradox in a different way? Is there a site or service (other than Amazon and Goodreads which share the same owner and stacked digital system) which taps into the heartbeat of what I’ve been talking about? If you have ideas, please email me at email@example.com or comment the usual ways.
Billy figured it out. And I’m confident ‘we’ will figure it out.
It’s what friends are for.