WHAT IF…
….YOUR STORY IS BIGGER AND FAR MORE VALUABLE THAN YOU THINK?
….YOU ARE REACHING MORE PEOPLE THAN WHAT YOUR MEASUREMENTS TELL YOU?
….THE STORIES YOU GATHER HOLD STRATEGIC INSIGHTS THAT CAN SHAPE YOUR NEXT DECISION?
> BETWEEN WORDS <
For purpose-led businesses and individuals who want to leave a legacy of authentic change.
You have an amazing story.
Your business or initiative carries a wealth of inspiration and transformation beyond the headlines.
Because of this, you deserve more than a cookie-cutter approach towards sharing your tale and tracking impact.
Template models can be helpful, but they rarely provide the whole solution. They squeeze your words and ideals through a narrow funnel that’s shaped by the system and not your voice. The impact measurements they define can lean heavily towards the quick and easy numbers game, rarely reflecting the beautiful and precious narratives of authentic engagement below the surface. Deep inside, you feel the disconnect, but often, any alternatives can seem out of reach or a big ask on your capacity.
There is another way. The storyline you want to live out and the change you want to see are real possibilities.
BETWEEN WORDS offers a fresh approach towards storytelling and impact measurement.
This storytelling adventure avoids rigid templates and formulas. Together, we lean into the energetic richness of how stories shape culture and carry insights beyond generic metrics of success and the numbers game. Your story matters, and the way it engages your audience offers a wealth of strategic insights to help you shape your next steps.
Together, we will map out this journey and see where it takes us.
BETWEEN WORDS - A different kind of storytelling and ways to measure impact.
HOW IT WORKS
THE ARCS™ - a storytelling and impact framework
Crafted from an ongoing passion for storytelling and appreciation for authentic impact, THE ARCS is designed to be a bespoke, adaptable experience that is moulded to your work rhythms and goals, because no journey is the same. Each ARC delivers a robust standalone journey, alongside a connected experience. Depending on your goal and need, you can pick and choose which parts of the framework supports you best.
This is a journey you don't take alone. I will be your guide and travelling companion along this storytelling and impact adventure.
Arc One - DISCOVER
GOING BEYOND THE SURFACE OF YOUR STORY AND IDENTIFYING WHAT MAKES IT UNIQUELY IMPACTFUL.
Arc Two - WRITE
CRAFTING YOUR STORY IN WAYS THAT AUTHENTICALLY REFLECT YOUR VOICE AND VALUES.
Arc Three - PRODUCE
NO TEMPLATES. NO CUT OUT AND REPEAT. THIS IS ALL ABOUT PRODUCING SOMETHING THAT TRULY HONOURS YOUR WORK AND STORY.
Arc Four - IMPACT
THIS IS SOMETHING SPECIAL. ACADEMICALLY BASED, USING MY UNIQUE METRICS SYSTEM, WE REVEAL YOUR IMPACT AND REACH BEYOND WHAT GENERIC TOOLS HIGHLIGHT.
WHAT YOU GET
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What we will do together:
Comprehensive exploration into what your story is, what you really want to say, and why.
Identifying the right voice for your story, one that reflects your values, ethos, and goals.
Development of your story's narrative arc (how to tell it and the key points to include).
A detailed Narrative Playbook and Toolkit that includes the different voices you can use and why, strategic themes linked to your story, where you can use those strategic themes, and a guide on what makes your story unique and authentic. ription text goes here
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What we will do together:
Detailed outline of your story and its rationale.
Identifying the best approach and style to tell your story.
Options for a full ghostwrite, a collaborative co-writing partnership, or an advisory role.
Comprehensive edit, which has the option of up to three rewrites.
Finished manuscript.
Detailed summary of the work carried out and strategic next steps.
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What we will do together:
Crafting what your book could look like. Identifying what you like, what's important to include, and your preferred materials. This is the time to dream!
We put that dream into reality, outlining possible routes to production.
Final proofread of your material.
Book design with an option of a further two re-designs.
Print-ready files you own.
If you wish, utilise the expertise of Boz Publications Ltd with production and distribution.
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What we will do together:
Academically-backed mapping of your reach and types of engagement. This is more than just about how many people have seen and heard your message. Here, through this visualisation tool, we plot how your message connects to different sectors of culture and society, the types of engagements taking place, and what opportunities these connections and engagements present for you.
Understanding what is happening with your story, and why, through thematic analysis founded upon systemic change and social movement theories. We begin to identify the deeper narratives operating under the radar and what they mean for impact development. Together with the mapping data, we will build out a comprehensive storyline of what your work is achieving, along with indicators of what may lie ahead. For example, this could be about future themes you may need to address to strengthen your audience's connection to your story, or strategic opportunities to pivot towards before they become mainstream.
Impact Measurement Playbook and Toolkit that includes a detailed analysis of the findings we identified, alongside the theories behind this approach and the different types of impact we've looked at. You will also receive a practical toolkit that provides helpful systemic themes, ideas, and narrative structures to use and adapt in your journey. This is a complete package that supports your momentum, builds on your strategic insights, and cultivates meaningful messaging and authentic impact going forward. See this as something you can keep drawing on in your work.
MORE ABOUT ARC FOUR
Although the ecosystem of impact is a complex topic with many variables, we can simplify its journey into A SERIES OF CRITICAL EXPRESSIONS that every individual and organisation goes through. These indicators help you understand where your work is situated within the impact journey, and provides strategic insight into the depth of your impact and how its affecting change.
This is something truly special and broadens appreciation and understanding around impact. Taking you away from surface-level indicators, you will be amazed at where it leads you.
WHY I CREATED THIS
Understanding impact and engagement through narrative theory isn't anything new, but these principles and approaches often require a big ask of someone's capacity, whether in time, finances, or thinking. Although some organisations can meet this ask, it is often the small and medium-sized purpose-led businesses or sole individuals whose capacity is already stretched. I wanted to see if there was another way; specifically, an approach that allows for creativity and individuality, alongside minimising some of the hurdles you have to navigate to enjoy the benefits of these insights, regardless of the size of your organisation.
< BETWEEN WORDS > and THE ARCS are my answers.
THIS IS NOT A TEMPLATE OR GENERIC FORMULA. Consider it a bespoke toolkit, moulded around your vision and journey, that cultivates learning and insight, alongside unique tools that are crafted to support your strategy.
THIS IS ALSO NOT A PRODUCT THAT STARTED OFF AS SOMETHING TO SELL. I believe in the power of storytelling and the wonderland of insights it opens up. First, foremost, and without apology, my purpose for this tool is to help people. Although there is a cost element to this work, you can see from my TWO PATHS TWO OPTIONS approach to pricing (below) that I have tried to keep to the core principles of this journey.
WHAT ABOUT THE COST
TWO PATHS… TWO OPTIONS
If BETWEEN WORDS values uniqueness and bespoke creation, what does that look like in terms of pricing?
It’s a tricky question to answer. Set prices can be extremely helpful. They provide touchpoints to understand what’s possible. But these markers can also become a barrier for some, and for others, restrictive to what could be possible.
I think there is another way… Two ways.
The first path is for those who prefer a set price. This is available on request. This will provide a breakdown of costings and additional options.
The second path starts with a conversation that focuses on your ideals and dreams. From that foundation, we have an honest dialogue about capacity.
I’ve designed BETWEEN WORDS to be relational and adaptable. It will mould around whatever budget you have. Never count yourself out of this journey.
Intrigued?
Let's have a chat, either by filling in the form or booking a call.
I promise there are no hard sells or marketing gimmicks: this is simply an invitation to have a conversation that inspires one another.